Absurdly Sensible highlights the features that make the VENUE an incredibly sensible car for our target’s absurdly driven lifestyle. We achieve this by emphasizing absurd measurements and irreverent messaging, while visually celebrating our targets work-all-day, live-all-night mindset. Every aspect of this campaign shows how the VENUE is a sensible car for the absurd challenges that are unique to living in the city.
The all-new TUCSON signals the start of a new day, and a new way of driving. Rejecting the ordinary, the all-new TUCSON pushes the boundaries of the segment to reinvent everything.
Outside, Tucson is designed to impress while inside, you’ll discover a level of roominess, comfort and versatility that exceeds all expectations.